The Practice Company
Wide selection of simulations

Large international corporations, small entrepreneurial ventures, universities as well as vocational schools are using the TOPSIMŪ family of computer simulations since 1982.

All are as realistic as it gets because they represent market behavior from the market up (as opposed to many other available simulations) and have been approved by and built with players from the industries.

The sophisticated algorithms that manage the delicate interrelationships between the many constituencies of a particular industry have proven their robustness over the years and are constantly being improved and refined to incorporate the latest learnings.

Also note that we adapt available simulations to fit clients’ industry, products, processes, terminology, etc. for an even more realistic experience. Do not hesitate to contact us for more details.

Here now an overview of the 25+ TOPSIMŪ simulations available:

TOPSIMŪ - General Management II

Simulation context:
Each team of 3-6 participants takes management control of one of 5 established photocopier manufacturers competing in the same geographical market. The starting position in terms of sales, products, production, profit, etc. are identical for all companies.

Key challenge:
Defining and executing a profitable business strategy for a complex manufacturing business in a competitive local market and in an emerging export market.

Key operational decisions:

  • Product positioning and portfolio (up to 2 products in 2 markets)
  • Manufacturing capacity optimization (including outsourcing)
  • Inventory management and supply chain optimization
  • Productivity
  • Profitability analysis and cash flow management

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TOPSIMŪ - Euro or Global

Simulation context:
Each team of 3-6 participants takes management control of one of 5 washing machine manufacturers situated and marketing their products in 5 different countries (in Europe or in the world). The starting position in terms of sales, products, production, profit, etc is different for each company.

Key challenge:
Orchestrating profitable business growth through engaging in international markets with entrenched competitors and facing volatile external influences.

Key operational decisions:

  • Prioritizing markets to be entered
  • Choosing the optimal expansion strategy (establishing own company, joint-venturing or merger & acquisition).
  • Outsourcing decisions (own part or all of warehouse, sales organization, production facility)

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TOPSIMŪ - Marketing

Simulation context:
Each team of 3-6 participants takes management control of one of 5 analog quartz wristwatch manufacturers competing in the same geographical market. The starting position in terms of sales, products, production, profit, etc. is different for each company.

Key challenge:
To strengthen the company’s market position and profitability through optimal positioning of existing and new products in a market of about 340 million consumers that can be grouped into 5 distinct groups based on their buying behavior.

Key operational decisions:

  • Brand management and product pricing (up to 4 distinct products towards 5 major clusters of consumers who are changing their behavior as they age through 3 distribution channels)
  • Product development (4 distinct characteristics) and test marketing
  • Marketing mix, sales and distribution decisions
  • Production and supply optimization

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TOPSIMŪ - Start up! Service

Simulation context:
Up to 30 participants per industry, grouped into 5 companies will be asked to set-up a company ( a Fitness Studio in the Service version).

Key challenge:
Leading the establishment of a business idea through market entry and the IPO processes in a competitive market environment.

Key operational decisions:

  • Development and testing of a business idea with a clear consumer benefit, with sufficient market potential, that is sufficiently innovative and has profit potential.
  • Setting up a compelling business plan.
  • Company creation and its accompanying decisions (ex. shop location, machine acquisition, employees, financing needs, etc.)
  • Market entry and operational management.
  • IPO after 8 quarters of operation.

Additional context versions available:

Start up! Product

Launch of a bicycle manufacturer.

Start up! BioTech

Launch of a biotech company

Start up! Commerce

Launch of an online shop for books, CDs, SW and movies

Start up! Trading

Launch of a trading company

Start up! Easy

Launch of a production / sales company for surfboards

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Also available are the following simulations:

TOPSIMŪ - E-commerce (B2B or B2C or Mobile versions)
Participants are given responsibility for the online commerce launch project for an established wine producer, an office equipment manufacturer or a mobile telephone company.

TOPSIMŪ - Banking
Participants are given responsibility for the complete management of a bank. The business complexity can be increased to include all aspect of catering to individuals, corporations and institutions.

TOPSIMŪ - Global Airline Management
Each team takes charge of the route management function and responsibilities for one of the competing airlines.

TOPSIMŪ - Merchant II
Participants are given the responsibility for the entire management of a department store.

TOPSIMŪ - Insurance
Participants are given the responsibility for the management of a typical insurance company with the focus on marketing, sales and controlling.

TOPSIMŪ - Logistic
Participants are given responsibility to run a multi-plant manufacturer of fax machines. The simulation focuses on managing the inbound, in-house and outbound supply chain.

TOPSIMŪ - Real Estate
Participants are put in charge of the creation and operational management of a real estate agency.

TOPSIMŪ - Macro Economics II
Participants are split into 3 to 7 teams representing various actors in the macro business environment (companies, government, central bank, banks, labor unions and consumer protection agencies) where communication and negotiation is the key to success.

TOPSIMŪ - Public Management
Teams are put in charge of leading a municipality.

TOPSIMŪ - Portfolio Management
Teams are put in charge of leading the asset management division of a major bank.

TOPSIMŪ - Facility Management
Participants will be looking to achieve highest customer satisfaction and service quality.

TOPSIMŪ - Project Management
Participants will be tackling virtual projects like the implementation of SAP, the development of new products or capital investments in plant and equipment.

TOPSIMŪ - Car
Participants will be managing a car dealership including sales of new and used cars, parts and accessories and repair service.

 

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